Privacy Policy

Last Updated: 9/1/2018

Your privacy is important to Cupid Charities, Inc. DBA Cupid’s Charity (“Company”, “we”, “us”). This Privacy Policy (“Policy”) explains how Company collects, uses, and discloses information through its websites, platform, mobile applications and other online services that link to this Privacy Policy (collectively, the “Services”) or otherwise interact with us. If you obtain your use of the Services in connection with the services offered by a third party, the individual terms of that third party’s contract with Company and its own privacy policy may differ from what is described in this Policy.

Changes to This Policy

We may change this Policy from time to time. If we make any changes to this Policy, we will change the “last updated” date above. We encourage you to check this Policy whenever you use any of our Services to understand how your personal information is used.

Information Collected

We collect information from you in various ways when you use our Services. We may also supplement this information with information from other companies. We collect two general types of information, namely personal information and aggregate data. As used in this Policy, the term “personal information” means information that specifically identifies an individual (such as a name and email address) and demographic and other information when directly linked to information that can identify an individual.

Our definition of personal information does not include “aggregate data.” Aggregate data is information we collect about a group or category of services or users from which individual user identities have been removed. In other words, no personal information is included in aggregate data. Aggregate data helps us understand trends in our users’ needs so that we can better consider new features or otherwise tailor our Services.

The following are the specific types of information we collect from you.

Information You Give Us or That You Authorize Others to Give to Us. We collect information you give us through our Services and when you register for and use our Services and information that you authorize others to give to us.  Examples include the following:

  • Registration and Profile Information. When you register to use our Services or update your profile, we may collect various kinds of information about you including: your name, shipping address and email address; and other profile information you provide or that you have others provide to us.  
  • Submissions to the Service.  Information that you provide to us through forms filled out on our website or through the Services (e.g., by providing a champion’s story).
  • Registration for Events.   When you register to attend an event, we may collect information in addition to the information provided for your profile, including, but not limited to: t-shirt size and underwear size.
  • Payment Information. Our payment processing vendor collects any credit card information you submit and we and our payment processor collect billing information you submit.
  • Submissions and Company Service. From time to time we may use surveys requesting personal or demographic information and customer feedback.  

Automatically Collected Information. We automatically receive certain types of information when you interact with our Services. For example, it is standard for your web browser to automatically send information to every web site you visit, including ours. That information includes your computer’s IP address, access times, your browser type and language, and referring web site addresses. We may also collect information about the type of operating system you use, your account activity, and files and pages accessed or used by you.

Cookies and Web Beacons. We may also use certain kinds of technology such as cookies and web beacons to collect information. Among other things, the use of cookies and web beacons enables us to improve our Services and emails by seeing which areas and features are most popular, to count the number of computers accessing our website, to personalize and improve your experience, to record your preferences, and to allow you to visit our Services without re-entering your member ID and/or password. A cookie is a small amount of data which is sent to your browser from a web site’s computers and stored on your computer’s hard drive. Most browsers automatically accept cookies as the default setting. You can modify your browser setting to reject our cookies or to prompt you before accepting a cookie by editing your browser options. However, if a browser is set not to accept cookies or if a user rejects a cookie, some portions of the web site and services may not function properly. For example, you may not be able to sign in and access certain web page features or services. A web beacon is an electronic image, also called a “gif,” that may be used on our web pages to deliver cookies, count visits, and compile statistics on usage and campaign effectiveness or in our emails to tell if an email has been opened and acted upon.

Use of Personal Information  

Cupid Charities uses your personal information to provide the Services, process your requests or transactions, to provide you with information or services you request, to inform you about other information, events, promotions, products or services we think will be of interest to you.  

For example, we may use your personal information:

  • to process event registrations and donations,
  • to deliver any products requested by you,
  • to contact you on behalf of Cupids Charities or our external business partners about a particular offering that may be of interest to you,
  • to develop, customize, and improve our Service,
  • to send you surveys for the purpose of conduct research about your opinion of current services or of potential new services that may be offered.

Sharing of Personal Information

Company reserves the right to share aggregated information about our customers, sales, and traffic to our partners and advertisers. We may disclose personal information to a third party:  

  • To provide services on our behalf, such as operating the Services, handling the processing and delivery of mailings, providing customer support, processing transactions, or performing statistical analysis of our services.
  • If required to do so by law or in the good faith belief that such action is necessary to: (a) comply with applicable law or comply with legal process served on Cupid Charities; (b) protect and defend the rights or property of Cupid Charities; or (c) act under exigent circumstances to protect the personal safety of users of Cupid Charities or the public.
  • In connection with an acquisition, merger, or sale of all or a substantial portion of our business with or to another company. In such an event, you will receive notice if your data is transferred and becomes subject to a substantially different privacy policy.

This Policy in no way restricts or limits our collection and use of aggregate data, and we may share aggregate data about you and our users with third parties for various purposes in perpetuity, including to help us better understand our customer needs and improve our Services, to provide new Services and for advertising and marketing purposes.

Network and Information Security

We take reasonable steps to protect information we collect from you to prevent loss, misuse and unauthorized access, disclosure, alteration, and destruction.

The servers on which information is stored are kept in a controlled environment with limited access. While we take reasonable efforts to guard personal information we knowingly collect directly from you, no security system is impenetrable.

Data Retention

We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

Updating and Accessing Personal Information

If your personal information changes in any way, you must correct or update your information as soon as possible. You can make updates to your profile information by logging into your account at any time. You can also request changes or access to your information by emailing [email protected]


We may send you communications or data regarding our Services, including but not limited to (i) notices about your use of our Services, including any notices concerning violations of use, (ii) updates, and (iii) promotional information and materials regarding our Services. You may opt-out of receiving promotional emails from us by following the opt-out instructions provided in those emails. You may also opt-out of receiving promotional emails and other promotional communications from us at any time by emailing [email protected] with your specific request. Opt-out requests will not apply to transactional service messages such as security alerts and notices about your current account and Services.

Residents of the European Economic Area

If you are a resident of the European Economic Area (“EEA”), you have certain rights and protections under the law regarding the processing of your personal data.

Legal Basis for Processing

If you are a resident of the EEA, when we process your personal data, we will only do so under the following circumstances:

  • In order to perform our responsibilities by providing the Services you requested; or
  • We have a legitimate interest in processing your personal data, such as to send you communications about products or services that may interest you.

Data Subject Requests

If you are a resident of the EEA, you have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred.  You may also have the right to object to, or request that we restrict, certain processing.

Questions or Complaints

If you are a resident of the EEA and have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see: